NRMA: Explore

To elevate NRMA beyond roadside assistance, we designed the "Explore" section within the app. This feature showcases local offers, member-discounted accommodation, and holiday planning tools, addressing a key challenge: many members were unaware of the full extent of their benefits. The Explore feature was our solution, spotlighting the range of perks associated with an NRMA membership. This broadened NRMA's value proposition, deepened user engagement, and underlined the brand's commitment to offering rewarding experiences beyond its core service.

Check out the full case study on Behance