stitchworn

Based in the small beachside city of Laguna Beach, California, stitchworn is a tight-knit group of designers, weavers, and artisans united by their passion for the fiber arts. The client was looking for a warm, cozy, creative brand identity.

I created a handmade style logo using warm colors and custom printed lowercase letters to add charm, and featured a string forming hands and a heart.

Packed with meaning and unique only to stitchworn, I enjoyed crafting a fully custom logo that would capture the warmth and heart of this community.