About Rapsodie

We're a french team developing a fantasy game for rap music fans. The app is available on AppStore and Google Play Store.

The player embodies a rap music label manager and has to compose the best rap artists team to progress and generate as money as possible 🤑

The onboarding issue

Though the game is pretty easy to understand, there are a lot of specific notions you need to get familiar with during the first week of game.

After a deep analysis of players feedbacks (app stores, Twitter, support emails...) we realized that the game wasn't self-explanatory during the first hours, and that the lack of support was discouraging for some users, generating 2 negative side effects :

→ A retention drop during the first days post sign-up

→ Lots of players inviting their friends but having to explain them the basics

My process

→ 3 to 4 days gathering all-time players feedback

→ A workshop to gather team insights

→ A data analysis of the drop points

→ 1d to identify and prioritize the core problematics

→ Wireframing the concepts

→ Designing the interfaces

→ Maze tests with our players (almost 80% of success)

+ Live testing with network

+50% of retention

Our onboarding flow was launched early Q2 2023. It's still a bit early to get accurate data and mesure the real impact of this project, however the first signals monitoring is given us are pretty positive as we noticed, for instance, an improvement of +50% of retention during the first week post-sign up!