NeoPeak - Logo Design I Fintech & Investment Branding

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Copyright © 2021 Opedia. All rights reserved All graphic elements used is just for design concept.

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NEOPEAK is a cashflow brand in the field of e-commerce. We sell in different categories, so the logo should be quite general and not directly refer to a specific category. We give businesses an entire payments ecosystem built around what they need and nothing they don't. It’s time we stopped overcomplicating the world of payments and put business owners where they should be. In control. Whether you want to accept online or instore payments, we provide a host of integrated solutions to keep your business flowing. We’re changing payments for the better. Simplifying what has become a jargonizaed process and offering a smoother, faster experience for our customers. Maximizing payment acceptance with a suite of solutions aimed at improving the customer experience.

PROJECT OBJECTIVES

1. Analyze the core features that characterize the brand, and the transform these features into aesthetically pleasing pieces. 2. Create a common visual language that facilitates emotional memory identification, recognition and social connection.

3. Develop strategies to help the business move into a new digital era and enhance its social media presence.

CREATIVE SOLUTIONS

1. Visually represent an information sources with a contemporary and technological vibe.

2. Assign strong phase & characteristics that are connected to the agency, thus fostering a relationship between the brand and its clients.

3. Highlight the agency name’s concept and use it as the foundation for developing the symbol and other brand elements. 

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