Transcending the divide
A brand identity needs not only a visual element to effectively and memorably represent a brand. Another significant aspect of a brand's communication is its verbal identity. When graphics and words work together, they create a magical synergy.
In our case, the strategy states that we, as a brand, aim to "transcend the divide" between representatives of different cultures and encourage them to "celebrate diversity." We wanted to show them that WCF is a place where they can sing, dance, give inspirational speeches, and meditate. Therefore, we have decided to make our cultural suns as celebratory as possible. Check out the result!
