A/B Test of a new landing page for a iwoca

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iwoca
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    This is an A/B Test we created in 2019 for a new landing page for a iwoca, to help Small Businesses in the UK get loans.

    We updated the Visual Design, Photography, UX, UI, IA, UX micro copy, SEO and other key things like our Web vitals, Speed and Performance to help improve our Google Lighthouse Score.

    A/B Test of a new landing page for a iwoca
    Information Architecture showing before and after of a landing page
    Google Web Vitals Lighthouse Scores
    A/B Test for iwoca's home landing Page
    Mobile Landing page and UI for Small Business Loan Fintech Service
    Landing Page concept for a Small Business Loan Provider
    iwoca
    iwoca
    Small business loans simplified (£1K - £500K)
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