Brand identity for the fashion brand Jenëk

Say hello to the fresh new face of JENЁK! 💚 Mixing chic sophistication with an effortless attitude, this brand makeover captures the versatile spirit of the beloved bags. Signature elliptical elements, a cheery monogram, and the staple bright mantis green — it all just screams JENЁK.

A ligature of the letters J and Ё that looks like a smiley face, to further solidify a cheerful and sincere tone of this update. Overall, the identity captures the spirit of the brand perfectly — it's modern, lively, elegant and real.

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