Project A by Zanerobe

Hit the attachment to see the full site, or visit www.zanerobe.com/projecta/

Your customers are used to paying a certain amount for a pair of jogger pants or a shirt. We were introducing a new premium collection to those same customers and trying to appeal to an audience that seeks high-end fabrics.

I designed Project A as a uniquely branded subline sitting within the regular ZANEROBE site. Essentially, it’s a product category of WooCommerce, with an entirely different site design, but the same core technology. It means one backend, the same process for managing product and orders, and the user has one shopping cart containing both ZANEROBE and Project A products.