Social Media design - Video

Problem Statement

The client is a Japanese AI-powered testing automation provider.

After exploring the Japanese market, the client reached out to us to penetrate the Indian market. The goal was to explain the concept and solution with

a compelling video. It had to be executed in Indian flavours so that it resonates with the target audience in this geography.

Strategy and Approach

To create a strong strategy and execution, it was necessary to ensure complete domain understanding. In order to attract, engage and convert the right target audience, a 2D animation was created with appropriate characters, situations and USPs.

Vajra’s Value Addition

Communicating with a non-english speaking client from a different time zone,

we conducted workshops to understand the solution and ensured that it was communicated effectively to the target audience in an apt manner. With a steep deadline of 4 weeks, our teams worked round to clock to reduce the turnaround time to 2 weeks.

"Achieving brand success through high-quality creative services"