Virgin Money Australia: Financial Fitness

When designing the Virgin Money Australia bank, we set out to help customers become more financially fit. To do this, we centred our efforts around creating features that made the complex world of transactions, savings, and banking accounts more informative.

Our approach pivoted around moving beyond simply presenting numbers and figures. Instead, we turned these into meaningful insights for users, promoting an understanding of their financial health.

For instance, we introduced a real-time tracking feature that lets users visualise their spending habits, providing a snapshot of where their money goes. We integrated a savings goal tracker to encourage positive financial habits, giving users the power to set, track, and achieve their savings ambitions. Lastly, we put the spotlight on personalised insights, pushing relevant tips and nudges to help users make better financial decisions.