Virgin Money Australia: Onboarding

The traditional onboarding experience in banking can be tedious and time-consuming, causing potential customers to abandon the process. At Virgin Money Australia, we saw this challenge as an opportunity to transform the onboarding experience into something as quick and effortless as making your morning coffee.

The key to our approach was Progressive Disclosure. This technique allowed us to customise the onboarding experience for each user, asking only the questions that were absolutely necessary. This way, we stripped back the process, making each step as simple and efficient as possible.

The result was a significantly faster onboarding experience, which improved customer acquisition and expanded our growing user base.