Vedia : Brand Identity Design

Vedia is a herbal nutrition product brand that sells skincare products including creams, foundations, moisturizers, and oils.

It is rooted in the concept of traditional skincare, combined with a modern and minimalistic approach. Vedia aims to provide herbal nutrition products that promote natural and healthy skincare. The brand draws inspiration from ancient skincare practices and traditional remedies, emphasizing the importance of organic and herbal ingredients.

Prussian blue represents trust, stability, and reliability, reflecting Vedia's commitment to delivering high-quality skincare products. The neon green adds a vibrant and refreshing touch, symbolizing the brand's focus on natural and rejuvenating ingredients. Incorporating heliotrope, a delicate shade of pink, as an accent color enhances the brand's femininity and elegance.

The use of a minimalistic design approach reinforces Vedia's commitment to simplicity and purity. It conveys a sense of clarity and cleanliness, which are essential qualities for a skincare brand. Adding rose gold accents to the labels adds a touch of luxury and sophistication.