Goal

The main focus of this project was to improve the user's experience of site so that they can find what they need with ease.

Original Site

Makeup | The Ashanti Collection

Usability Issues Identified

Lack of Status Visibility

This makes it harder for the user to tell which page they're on.

Inconsistency

There are too many font choices here; No established design cohesion makes it hard to develop brand trust.

Aesthetics

Important actions are not highlighted, and its hard to tell where to look at first.