BEAUTY

Thousands of years ago, sculptures and artworks portrayed curvaceous, voluptuous, full-bodied women. The female form was the embodiment of fertility. The earliest known representations of women are the Venus figurines, with their pronounced hips and robust breasts. The Venus of Willendorf, unearthed in 1908, dates back to circa 25,000 BC. It is only in the modern era that the "perfect" female form has come to mean slender, even slight, an image that dominates commercial media and adversely affects the wellbeing of countless young women. The advent of social media has made matters exponentially worse.

I wanted to revise how we envision beauty, starting with the physicality of the word itself, written in all caps: BEAUTY. I created 3 dimensional letterforms that were inspired by several irresistibly beautiful and cute things. Posters and a book that documented project research and process were also designed.