Rootstrap - Brandbook

Rootstrap's brand journey: shedding old skin, embracing growth.

As a renowned Product Development agency, Rootstrap recognized the need for change. After merging two companies and experiencing scattered brand identity attempts, they sought a fresh start to attract bigger clients and revitalize their online presence.

Balancing boldness and expertise, we collaborated closely to embark on a brand refresh that captured Rootstrap's essence. The result was an identity that exuded confidence without overpowering, combining vibrant accents and minimalist design to showcase their true mastery and maintain a captivating visual presence.

Equipped with a comprehensive asset library, Rootstrap's ability to attract and secure dream clients soared. Working alongside their Marketing and Sales teams, we ensured that every touchpoint left potential clients reassured and delighted. Our collaboration extended over two years, nurturing their brand every step of the way and elevating the client experience.

The Rootstrap project brought together a dedicated team. Led by Patrick Ward, VP of Marketing, and Napoleón Martínez, former Design Lead, on their side. Our team included Sofia, guiding the Brand Strategy and visual identity, Carmen, Natalia, and Danila in charge of UX/UI design, Santiago, Alina, and Gabriela crafting illustrations for the marketing blog, and Wanda and Marina curating an animated work reel showcasing Rootstrap's best projects.

Join us on Rootstrap's transformative journey. Visit our website at

madeofmagma.com to see the full case study!