ROAM Brand Identity System

We created a company and brand that met the moment. With the rise of remote working, tech automation, and the desire to get outdoors, R.V. enthusiasts demanded a new kind of R.V. park. Most R.V. campsites need to be updated. The locations lack natural beauty, and amenities need to be modernized because they're often analog, the pads are un-level, and the check-in experience could be more straightforward and manageable. My design team and I worked hand-in-hand with ROAM C-level founders. We collaborated using a 3-step Design Thinking process to incubate and accelerate ROAM from idea to launch. We delivered;