Gain Theory

Gain Theory: Global Marketing Measurement Consultancy

Industry: Consulting, Marketing Analytics

Activity: Vision & Product Strategy, Product Discovery, Product Design, User Experience Research, UI Direction, UI/UX Design of entire platform and creation of a proprietary Design System

Our Engagement

The consultancy was primarily delivered through custom service solutions with a fragmented and informal approach to digital delivery. Gain Theory's vision was to deliver a single, unified platform experience that would use personalisation to contextualise the data to tell a meaningful story to a variety of user groups with a variety of needs.

We were engaged to accelerate this vision and lead the organisation towards product-led growth, while tackling operational inefficiencies.

Key deliverables 

• Product Vision Accelerator This framework enabled us to align business level stakeholders on the focus of the vision, challenge the value proposition while also validating it with customers prior to major investment.

• Product Design Individual/team interviews, workshops, surveys and validation sessions to ensure the new experience would support underserved user groups and better connect marketing professionals across an organisation.

• UI Design System

• Advisory  We also helped develop internal product capabilities, and key talent to evolve their strengths into new product roles, including multifunctional teams across countries to de-silo work and establish frameworks to collaborate.

Results & ROI

Working within our proprietary frameworks and processes, we helped Gain Theory create a consolidated platform, productise their services and change their business model—evolving from a consultancy to a hybrid consultancy and SaaS provider.

Our design for the product included a scalable UI design system, which unified their services. This in turn enabled Gain Theory consultants to empower their clients and have more fruitful, value-driven conversations.