Broworks - Brand Refresh
A lot of work, brainstorming, and analysis led us to the new, fresh look of Broworks. Check it out!We have always been very proud of our brand mascot Hiro, as he was a part of our old logo. However, as we grow as a company, a more serious approach is due.When creating the new logo, we opted for a more straightforward and modern look. So, we removed Hiro from the logo but kept him as a mascot and part of our culture.
The new Broworks logo is built from elements that have different rounded corners. These shapes proved to be perfect building blocks, forming the word BRO. As we delved deeper into the design, we saw that they could be used in various solutions - in branding and our new website design. Thus, these logo shapes became the basic building blocks of the new brand.
