Rails Branding, Pt. 01

Rails is a command center for shipping related billing and compliance operations. Here’s the first sneak peek at the brand. Another shot coming soon! Special thanks to Dawid Sobecki for the coolest logo animation!

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The task

Our task was to create a brand from scratch. They didn’t have a name or a clear idea on how the brand should look like.

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The solution

The idea for Rails’ brand design is based around transportation and logistics. The symbol in the logo is a graphic representation of a railway track, while the dots and gradient lines used in the brand identity symbolize getting from point A to point B. As Rails helps with all shipping related matters by simplifying these complicated procedures, the gradient graphic elements depict the route of a package 
in the simplest way possible.

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Psst! Want some designs? Drop us a line at hello@tonik.com