Perch Branding

Long-time client South Shore Insurance wanted to develop a new consumer-driven insurance platform from scratch.  They engaged us to name, brand and design the user experience and flow for the platform.  Leading their team through our brand strategy workshop, we were able to help them align on values, mission and overall market fit.

The result is Perch, a friendly, approachable brand that's evocative of southern coastal culture, and a best-in-class app design that effortlessly guides users through securing an insurance quote.