Porter & Sail: Brand identity

Porter & Sail

Brand identity and UI design for the specialty booking, New York

Hand-drawing the hand-picked—the modern lettering and the variety of city emblems take the responsibility for making it personal. The thin ampersand and the illustrations welcome wind in your sail and capture the experience trace. The booking reimagined—easier, smarter, and quality assured.

Ivan Vasin and Ivan Velichko — creative directors, Ivan Velichko — wordmark, Dmitry Okulich-Kazarin — designer, illustrator, Marina Gaiman — digital designer.