Clinical Trial Ad Campaign
Who will you be in Quarantine?
Cross-channel ad campaign for clinical trial experts.
Quarantine is the final stage of the trial where volunteers stay for up to 2 weeks in a confined room where they're administered with medicines and drugs to test their in-human efficacy. Volunteers are handsomely paid for their participation, sometimes up to thousands of pounds.
The strategy behind the campaign was to motivate potential volunteers by making them realise the things they could do with 2 weeks of free time.
Write a book? Learn a musical instrument? Catch up on some studying?
Using audience profiling, we developed a series of 'mascots' that represented the typical things that most volunteers would choose to do.
