Old Navy Jeans Compare Tool

Several rounds of testing was done working with our Consumer Insights team. An overwhelming amount of attributes were added to get the conversation started with our candidates. We were able to narrow it down to six main attributes for the tool and tried to make them quickly scannable and digestible for the user.

The jeans compare tool translated well for both mobile and desktop using a side scroll with a static left rail containing the main attribute titles. On hover or touch the user is a able to see both front and back of the jeans. Working with the ON creative team we were able to get consistent photography through the models stance and a tucked-in shirt to show the fit and how it sits on the hips. Live Now