CASE STUDY: ELLI crypto wallet
Visual identity, website design, 3d and motion design for ELLI, a next-generation non-custodial crypto wallet by Solrise Finance
Full project - - > https://www.behance.net/gallery/170755799/ELLI-crypto-wallet-Visual-identity-website
Idea behind art direction was to connect natural details and textures with crypto & web.3 aestethics and at the same time obtain friendly but proffessional look across all aspects of the brand. An elephant is a main subject of the brand, both verbaly and aestheticaly- his characteristics and atributes of his natural environment effectively represent features of ELLI wallet: strenght and security (biggest land mammal), Sui analogy (store water in their trunks and make a splash), community building (hug you with their trunk), trustworthy information (communicate cleraly using trumpet calls), environment that can easily spark inspiration (savannas and forests) & reliability (never forgeting because their temporal lobe is denser that humans).
ALEN LIPUŠ DS
- visual identity
- website
- 3d
- motion design
SOLRISE FINANCE TEAM
- brand strategy
- naming
- web development
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For new projects&collaboration feel free to contact me at design@alenlipus.com
