Logseq Logo Community Contest

About the company: Logseq is a privacy-first, open-source knowledge base.

About the contest: (View the original blog post.) We're looking for a fresh new take, something that screams Logseq, and captures our product and values. Most importantly, we want to see what YOU dream of when you hear Logseq! Our values are as follows:

• Intuitive Knowledge Management: Information organization should be smooth and access fast as lightning.

• Collaborative & Open: Our logo, much like the surrounding competition, should shout from the rooftops, "We're stronger together!"

• Privacy & Security: We take data protection seriously. Our logo needs to radiate trust and security.

• Accessible & Extensible: From plugins to themes and so much more, we're always striving to make Logseq a foundation for more great things then we could ever imagine.

• Empowering Creativity & Problem Solving: We want to inspire a generation of creative geniuses (like yourself). So let creativity run wild with the logo, and inspire the same in others!

About the logo: I created the vector logo using Adobe Illustrator. The colors were pulled from the Logseq website, as was the decision to use a background gradient and rounded corners on the isometric cude.

Logo inspiration: The first place I went to find inspiration for the new logo was the Logseq website, where I admired The Thinker statue, placed as a backdrop to the product. The statue is loved by many, and to me, it is a visual representation of all the great philosophers who have ever existed. I thought about what kind of ethos this brings to Logseq’s brand, and I came up with this: The exercise of seeking knowledge is as old as human history. This sentiment brings a wonderful contrast to the reality of Logseq’s product, which would not exist without modern technology.

From there, I explored other ways in which humans have sought to understand the world. I landed on the History of Geometry Wikipedia page, which states that geometry and arithmetic were the precursors to modern math. And, what is more universal than math? From there, I knew I wanted to create some sort of geometric shape, so I drew an isometric cube as a metaphor for the mind. It represents all of the knowledge a person can hold, but also shows that Logseq is the key to accessing it intuitively. (Hopefully you see the “L” for Logseq.) It is nested inside a hexagon with a solid border, which represents strength and security, but also community, since there is never an end point. The slightly rounded corners give off a friendly vibe, which shows that Logseq is meant to be accessible, collaborative, and open. After all, it is only natural to grow our knowledge by working with others.