Afternoon Pint Club

🇨🇦 Logo design for a limited-edition craft beer by The Craft Brand Company.

The client envisioned a classic, mature logo that resonates with busy young adults looking to unwind in the afternoon.

🍺 I created a hand-drawn wordmark inspired by vintage serif typography and paired it with a simple boxy sans serif to give the design a contemporary touch.

The color palette consists of cream, black, and yellow for a casual, but classic vibe.

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