Pesca Puncher

🇨🇱 Logo design for a lifestyle brand catering to Texans and other residents of the Gulf Coast.

The client envisioned a classic, masculine logo that presents traditional Western culture in a fun, somewhat edgy way, steering clear of stereotypical “cowboy” imagery. 

🐓 I created a mascot logo featuring a rooster with a fishing rod and paired it with custom organic typography inspired by 60s psychedelia. 

For the color palette, we decided on a simple combination of cream and dark red to resonate with a more conservative, mature audience.

🎣 Once the main logo was finalized, I developed a set of logo variations, submarks, wordmarks, and monograms for use in different online and offline applications. 

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