Jewelry Studio Brand Guidelines

I completed a rebrand for GeoArt Studio, a small jewelry studio run by Beverly Morlock, in 2022.

Beverly is an army veteran, biomedical researcher, teacher, non-profit leader, mother and grandmother who has been an avid collector of rocks for 60+ years. She started GeoArt Studio in 2011 to craft wearable art for people who enjoy unique, nature-inspired adornments. Her work uses overlooked materials like rocks, glass, and vintage jewelry to give them new purpose and to help people see the natural beauty into the world.

After developing a new logo for GeoArt Studio, I created a simple 2-page Brand Guidelines document to provide creative direction for future work to be done on her website, Etsy, and social media accounts. The overall look and feel of the brand is earthy, artisanal, and antique.