Jewelry Studio Logo Design

I completed a rebrand for GeoArt Studio, a small jewelry studio run by Beverly Morlock, in 2022.

Beverly is an army veteran, biomedical researcher, teacher, non-profit leader, mother and grandmother who has been an avid collector of rocks for 60+ years. She started GeoArt Studio in 2011 to craft wearable art for people who enjoy unique, nature-inspired adornments. Her work uses overlooked materials like rocks, glass, and vintage jewelry to give them new purpose and to help people see the natural beauty into the world.

She wished to use the alchemical symbol for earth in her branding, to be used as a logo mark stamped on her jewelry, as well as a script-style logotype. I modified the typeface Sarah Script by Charles Borges de Oliveira to seamlessly combine the GeoArt Studio brand name with the triangular logo mark.