How to create impactful VALUE PROPOSITION

Hola gente!

Have you ever wondered how to put words together to create impactful VALUE PROPOSITION? (statement that explains why a potential customer should buy from you and what is product/service about).

I made some research, put pieces together from blogposts and my own experience and created simple framework that helps you create successful VP. As a product designer you should be able to at least give a direction how VP needs to look like.

Check out my post on Medium here: http://bit.ly/1g6l2d3
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