Barcelona and Argentina, connected.

For this amazing project at IED Barcelona, I had to create a branding for the beer Estrella Damm to be sold in Argentina. After some research, I chose a topic that connects both places very well.

The pointy and irregular shape on the background brings to the branding the strength and roughness from football. The gradient mixes the main colors from both places and adds a more playful and soft touch. The sans serif and condensed typeface reminds us to the numbers on a football shirt.

To finalize the concept we have this shield with the name of the city and a star, inspired in the shields that most football teams have present on their branding and on the name of the beer.

The project was presented at the Damm offices in Barcelona. I'm very pleased with the result and the work done at IED School.