Nail Salon Logo and Branding

Logo and Branding for a new nail studio in Kyiv IN Studio.

The brand archetype is Lover, which means that the brand cares a lot about what customers’ feelings, highlights their unique beauty, and manifests intimacy and empathy.

The clients of this salon are the people who value high quality and professionalism together with a pleasant atmosphere the nail master creates. That’s why I’ve decided to choose the serif typeface Leksa as the primary font for branding because it has contrast and serifs render a professional and classic mood. The secondary typeface is sans serif Forum with a slight contrast to compliment the main typeface.

Other than that I decided to add some handwriting branding elements to make the brand less formal and use the analogy of the handicraft because both manicure and lettering are made by hand.