CHOCKA flavoured milk

Coca Cola CCEP

I was lucky to work on this brand design for a new flavoured milk brand.

The brief asked for a brand DNA to upset the status quo, stand out on the shelves, and attract the tradesmen and worker market.

I reached back to my skater days and knowing that the target market is an active, crack-a-joke group I pulled from my illustration skills to create a skate deck brand, a 90s feel character design. The logo leaning toward the Stussy feel.

Each flavour has its own character and each label has little bits of trivia and jokes for a chat during the smoko break.

Dynamic, max and more is what I wanted and super happy with the result.