Zachitali 10 - Ritorno 2023

Introducing the logo for Zachitali 10, Ritorno 2023 Event, a playful and sophisticated ensemble of merch capturing the glamorous essence of the Italian and French Rivieras.

Inspired by sexy French beach clubs like Loulou's and Gigi Ramatuelle, the design reflects the colorful whimsical vibe of the Riviera - kitschy, yet elegant, with subtle jokes cleverly embedded into the branding.

This collection is all about the Dolce Vita, 1950s Riviera - the golden years. Perfect for adults in their 40s, the collection includes a tote, hat, swim trunks, and swim towels.