Hantarasa - Brand Identity
Hi there!
Lately, I've been thinking about putting together a portfolio in a simpler and more convenient format for the audience to view when I share it. Today, I'm very excited to show you the results. The design I'm sharing is a series of designs that I have previously shared for other parts of the overall design. You can view the previous design parts at the links below:
Overview
Hantarasa is an accessory retail company that provides various accessory needs. Hantarasa has its own guiding values within the scope of its brand, which it wants to implement and convey to the audience through a visual identity. Hantarasa believes that visual identity is one of the many factors to build a strong brand identity.
Challenges
In short, Hantarasa wants to have a simple yet profound and impactful brand identity. Additionally, visually, Hantarasa desires a striking appearance while maintaining the expected simplicity. That is the challenge: creating a brand identity that combines various element needs while preserving simplicity, yet still being eye-catching at the same time.
Goals
The purpose of designing Hantarasa's brand identity is to convey Hantarasa's vision through various forms of communication with the audience, including visual communication. Through effective visual identity, Hantarasa aims to become a memorable brand to the audience, with the desired impressions that Hantarasa wishes to portray.
Preview
I hope you enjoy it!
Feel free to leave comments and feedback. And if you find my work useful and you like it, please don't forget to leave a love and save it. Last but not least, don't forget to follow me to get more updates in the future.
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I am also available for new projects.
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