Beer Label Design for Mudhen Brewing Co.

Meet Wildwood Haze, a 16oz IPA by Mudhen Brewing Co. The brewery is located in Widlwood, NJ - just minutes from the beach. The label needed a fun Summer vibe that is bright and drinkable! I illustrated the crashing wave using a stipple dotwork technique. Glimpses of the boardwalk and pier with the notorious ferris wheel and roller coaster can be seen in the background. I love illustrating on paper with pen and ink. There's nothing like traditional analog artwork. Once the drawing was finished, I scanned the art into Adobe Illustrator and vectorized the design. This makes it easy to use on the packaging and label layout. This beer makes every night a Saturday night!

Hoot Design Studio

Craft Beer Label Design • Brewery Branding • Packaging Design • Pen & Ink Illustration

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