Pick'Em was a code name for the first-ever live betting app concept for sports, developed in collaboration with IMG, a global leader in sports, events, media, and fashion. The app offers a unique experience through Skycam technology, allowing users to place bets in real-time during live games provided with a lightning-fast streaming rate of 400ms.

As a designer, I was personally approached by the Chief Product and Technology Officer (CTO), David Salmon to help create the designs for the app. Working closely with the IMG team, I traveled to London and collaborated for two weeks to figure out the first version of the app. It was an exciting opportunity to work on a project with such a high level of innovation and technological advancement. Our aim was to create an MVP version of the app which later could be brought to the market as a B2B service.

Game controls

Final designs

Outcome

Sadly, the app never got released to the market by IMG, but shortly afterwards a Chicago-based company called StreamLayer reached out to me after seeing a sneak peek of the project on my Dribbble account. Their project had similar needs, and I was delighted to work with them.

If you want to know more about the project, read the case study on my website.