Project Overview:

At ASmarketing, we partnered with visionary entrepreneurs to revolutionize the NFT industry through our expertise in character and trait design. By disrupting the web 3.0 landscape with a captivating design system, we turned their ambitious vision into reality.

Throughout the project, we experienced personal and professional growth, enhancing our skills and overcoming challenges collaboratively. Our exceptional results surpassed client expectations, positioning them for success in the dynamic world of NFTs.

Challenge 1:

Firstly, the client had made a switch from an old artist to our team, which limited our artistic freedom and required us to stick to the old artist's style. We also had to deal with some issues that the previous artist had left behind. 

For the first problem, we were required to adjust our art style to match the previous artist's, who had left us with traits that were intended to match every body and skin. However, the artist had painted each trait with the default skin color in mind, which made it difficult to mix these traits with the rest of the bodies. Our team's solution was to rework the bodies to ensure that every single trait would match them, regardless of which combination we applied.

Challenge 2:

Secondly, the instructions provided by the client were somewhat unspecific. The client had listed numerous traits that were too similar, which posed a challenge for us in distinguishing them from one another.

For the second problem, the instructions were too open to interpretation, and our client's use of generic smile synonyms was just one example of the challenges we faced. Despite these challenges, we successfully differentiated each trait to meet the client's expectations...

Conclusion:

Our success story showcases the power of collaboration and our ability to bring revolutionary character and trait design systems to life. By aligning our designs with the client's unique style and merging it with our expertise, we deliver immersive and user-friendly experiences that captivate audiences and drive success.

Since the project's launch, it has achieved tremendous success, with the associated NFTs selling out and generating significant buzz within the digital art community. The client's venture has also gained over 10,000 engaged Twitter followers eagerly anticipating future developments.

This resounding success is a testament to our agency's ability to transform entrepreneurial vision into tangible results. Contact ASmarketing today to embark on your own journey and let us empower your vision with our creative expertise. Together, we will redefine industry standards and establish a thriving presence in the entertainment industry.

Note: While not all assets showcased were created by our team, the vast majority of the work presented reflects our expertise and contribution to the project.