Restore is an upmarket, environmentally conscious skincare brand. The brief was direct from the outset, wanting to have a custom logotype with an element they can extract and use in other branded collateral. They liked the idea of leaves but were keen to steer away from cliché executions.

As Restore is an upmarket brand, I really didn’t want to fall into the trap of other eco-friendly brands and force very obvious leaf designs or aggressive green hues down the customers’ throats. I wanted to be more subtle. After the initial ideas and idea development stages of my process, I came up with this wicked custom R which combined the standard letterform with a leaf to create a really unique and ownable brand asset. I then tweaked and mismatched several different sans-serif typefaces to create the rest of the logotype and I’m super proud of the outcome!

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