Hunters For Eagle Conservation Branding

Conservation Science Global’s (CSG) team of wildlife biologists and data scientists offer a breadth of research capabilities for wildlife and ecosystem conservation and management. The nonprofit’s Hunters for Eagle Conservation initiative offers vouchers to hunters in participating states to purchase non-lead ammunition.

Bald and golden eagles face many risks, including electrocutions, collisions and lead poisoning. Eagles ingest lead fragments made available in gut piles left by hunters in the field. Minimizing the number of eagle deaths caused by any one source is essential to maintain the eagle populations in participating states.

CSG asked us to create a visual identity system that would resonate with hunters, as well as celebrate nature and the majestic qualities of various eagle species to help grow the program. The flexible brand system we created is being used to advance the initiative in Montana, Alaska, New York and Wyoming.