Many women experience a drop in energy during their periods – or in the days leading up to. Capitalism, which requires the same level of operating energy every day, does not honor the (natural) cycle of ebb and flow. In order to keep up with the challenges at work, women often abuse themselves and force to push through.

The menstruation campaign aims to disenchant the hustle culture and make a change towards putting people and their needs at the center of the dialogue. Let's shift those beliefs where the right to rest has to be earned – this should not be an issue anymore!

copywriting: Patrycja Domagała, Daria Knapik, Paulina Zagrodnik

campaign creative concept & design: Paulina Zagrodnik

Variations on posters design

Animated poster

Question: How could we develop a system which would honour our natural cycles yet keep the workflow smooth?