Binance App Page Redesign
Overview:
The Binance Mobile App Trading Page Redesign project focused on enhancing the user experience and visual appeal of the trading interface within the Binance mobile application. The goal was to create a more intuitive and user-friendly design that improves the trading process for Binance users. This project specifically involved redesigning the Options section by modifying the colour scheme of the Options names and incorporating additional buttons for enhanced functionality.
Key Changes and Enhancements:
Options Name Colour Modification: The colour scheme of the Options names within the Binance trading page was revamped to improve visibility and provide better differentiation between different options. Careful consideration was given to ensure that the new colour scheme aligns with the overall aesthetics of the app.
Addition of Buttons: New buttons were introduced in the Options section to enhance functionality and provide users with quick access to essential features. These buttons facilitate actions such as converting, spotting, margining, fiat, P2P, Auto-Investing and managing trading preferences.
User Experience Improvements: The redesign focused on improving the overall user experience by optimizing the layout, enhancing the visual hierarchy, and simplifying the interaction flow. These enhancements aim to make the trading process more efficient, intuitive, and enjoyable for Binance app users.
Visual Consistency: The redesigned trading page maintains visual consistency with the existing Binance mobile app interface. The new elements seamlessly integrate with the overall design language and brand identity of Binance, ensuring a cohesive user experience throughout the application.
Design Approach:
The redesign process followed a user-centred design approach, with a focus on understanding the needs and preferences of Binance app users. Extensive research and analysis of user feedback, as well as studying industry best practices, were conducted to inform design decisions. Iterative design prototypes and user testing were performed to validate the effectiveness and usability of the new design.
Outcome:
The Binance Mobile App Trading Page Redesign project resulted in an improved trading interface within the Binance mobile application. By enhancing the visual clarity, introducing new buttons for improved functionality, and ensuring a seamless user experience, the redesigned Options section offers Binance users an enhanced trading experience. The changes implemented aim to attract and retain users by providing a more intuitive and visually appealing interface.
Responsibilities:
As part of this project, my responsibilities included:
Conducting user research to understand pain points and gather feedback on the existing Binance trading page.
Developing design concepts and creating prototypes for the redesigned Options section.
Conducting user testing and incorporating user feedback to iterate and refine the design.
Preparing design specifications and assets for implementation.
Technologies and Tools Used:
Design Tools: Adobe Photoshop, Sketch, Figma
Collaboration and Prototyping: InVision, Zeplin
User Testing: User interviews, usability testing, feedback analysis