DrinksNC redesign
Traditional sector, modern technoligy
To refine Drinksnc's brand identity, we conducted two branding sessions, each lasting two hours of brainstorming. The goal of these sessions was to gain a deeper understanding of the company's core values and effectively communicate those values to their users. It's crucial to approach this exercise from the perspective of the customer, looking at the brand through their eyes.
In the first session, it became clear that many customers struggle to understand how AI can help with wine selection. This is because the wine sector is steeped in tradition, and technology or software is not usually associated with it. As a result, we needed to find a way to bridge this gap and clearly communicate the value proposition of Drinksnc's AI-powered wine selection.
