Logo for Pop-Corn brand
Pops Crunch is a brand of popcorn that will be sold on the streets of the Czech Republic in mobile vans and stores.
Let me tell you about the idea. I started from the client's words from the briefing "The idea of the logo is an "explosion of taste".
The process of making popcorn is a lot of little "explosions", and this metaphor is reflected in the logo. I developed the font from scratch, so it's completely unique. The logo reflects very well the nature of festivity, with which popcorn is firmly associated.
