Alzheimer's Disease Neuroimaging Initiative

ADNI saw great success with the Count Me In campaign, enrolling more underrepresented people into brain health studies than ever before in history.

In the follow-up campaign I came up with the creative direction "Think What You Can Do". This evolves the conversation to be apart of groundbreaking research and to represent your family and community. Think What You Can Do continues the momentum and stresses the need and what's achievable with your participation.

I developed multiple websites with specific content to represent Blacks and Latinos. I tailored the copy to represent their unique needs, challenges, and accomplishments.