Expedition Robinson - RTL | Online Activation & Campaign
Expedition Robinson is a Dutch realtiy show in which participants compete on an island to become the best survivor. LiveWall developed a website where enthusiasts can sign up for the greatest adventure of their lives! To be chosen as a contestant has LiveWall has developed an online activation in the form of a website where participants can participate in seven assignments.
The assignments are for example 'Hang On To A Dream' (Tell me why you are the ultimate Robinson while hanging on to something!), or 'Make Over Robinson' (Show and tell why you have to go to the island!). With each assignment, a participant can upload a video that he or she has made himself with all the creativity. You can vote on the entries on the website. One winner emerges from each individual assignment. This winner may participate in the expedition. The page was visited millions of times during the campaign, and hundreds of thousands of votes were cast.
My contribution was creating the idea, concept design and directing its implementation by the various design/tech teams.
