About the project

Velixio Group is a company dedicated to empowering video content creators by providing them with the tools, resources, and community support they need to grow their audience, increase engagement, and monetize their content.

Project Role

As a Visual designer, I had the opportunity to collaborate with Velixio Group on designing their website, and I am proud to share the details of the process and achievements of this project.

Design Process

To begin the design process for Velixio Group's website, I conducted in-depth research on the roadmap, strategic direction, and target audience that our UX designers have done before. This enabled me to gain a profound understanding of their goals and determine the type of website that would best meet their needs.

Further Steps

During my consultations with Velixio, we discussed the color palette they wanted to use to ensure that the website's design aligned with their brand and values. By incorporating their preferred colors, I ensured that the design would reflect their unique identity and appeal to their target audience.

Additionally, I arranged interviews with the company's customers to present them with various design concepts and gather their feedback. This invaluable input helped me refine the website's design until we arrived at the final version that met Velixio Group's requirements and resonated with their audience.

Early Edits

In the initial stages of the website design process for Velixio Group, I followed a meticulous approach that included creating a low-fidelity prototype before moving on to sketching the high-fidelity website. This deliberate strategy allowed me to explore various design concepts, layout possibilities, and user flow without investing excessive time and resources. By starting with a low-fidelity prototype, I was able to gather feedback and iterate quickly, ensuring that the final high-fidelity design would meet Velixio Group's expectations and align perfectly with their vision. This step not only saved valuable time but also facilitated a more efficient and effective design process, resulting in a polished and visually appealing website that fulfilled Velixio Group's objectives.

Base

Throughout the design process for Velixio Group's website, I placed great emphasis on maintaining consistency and cohesion across all design elements. To achieve this, I prepared a comprehensive documentation that outlined the basic aspects such as colors, grid sizes, and typefaces. By establishing a clear and concise style guide, I ensured that every design iteration remained faithful to the original vision and maintained a harmonious visual identity. This documentation served as a valuable reference point, enabling me to proceed with confidence while adhering to the established guidelines. By prioritizing consistency, I was able to create a visually appealing and cohesive website that effectively communicated Velixio Group's brand and values to their target audience.

High Fidelity Designs

Using Figma, I created a detailed design for the website, incorporating the desired colors and elements that would strongly resonate with Velixio's target audience. Once the design was approved, I proceeded to build the website using Webflow, ensuring that it was user-friendly and intuitive to navigate. By leveraging my skills in web design and development, I crafted a seamless user experience that would enhance Velixio Group's online presence and engage their visitors effectively.

Final Outcome

From both the customer's perspective and my own as a designer, I am delighted with the final outcome of the website. It brings me immense satisfaction to know that Velixio Group is pleased with the results and confident in the website's ability to support their mission of empowering video content creators and cultivating a vibrant community of creators and supporters. By conducting meticulous research, employing thoughtful design techniques, and executing seamless implementation, I successfully delivered a website that seamlessly aligns with Velixio Group's vision. I am confident that this platform will serve as a catalyst for their continued growth and success, and I am proud to have played a part in its creation.