ADNI - Count Me In

The Alzheimer’s Disease Neuroimaging Initiative (ADNI) is a historic study of brain aging that is increasing the pace of discovery in the race to prevent, treat and one day cure Alzheimer’s.

For this project I tackled one of the biggest issues facing brain health research today - diversity.

I came up with the inspirational campaign "Count Me In" to empower Blacks, Latinos, and other underrepresented people to be a part of research that could potentially change how we treat Alzheimer's and dementia.

Count Me In provides equity and inclusion for minorities, and reframes their participation with respect and gratitude for their roles in discovering solutions for brain disease. without their representation, we could never find solutions specifically for them.

I created the brand identity, logos, copywriting, and web design for this project.