Uniqlo - 75 Years of Japanese Culture

In honour of the upcoming 75th anniversary of the Uniqlo brand, we created a unique logo design celebrating Japanese culture.

Inspired by the Japanese Katakana used in the main logo, we created a character based on the Samurai warrior armour - Yoroi.

Our animation was built around the Samurai meaning - 'those who serve'

We created assets for both large scale outdoor banner advertising...

...and multimedia digital screens.