PBTF :: Charity Event Shirt

Our goal for this charity sports event shirt was to reflect the organization’s brand identity and fit within an athletic environment while offering a design that stood out from previous years.

Something we enjoy doing when presented with a limited number of production colors (two here) is to find ways to create a sense of depth or texture within those limitations, in this case by “fading” the bottom of the type in a halftone pattern. At a distance, this gives a sort of gradient effect but one that can be produced within the constraints of two ink colors.